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adidas Parley is the official collaboration product line between adidas and Parley for the Oceans, an environmental organization that addresses environmental threats towards the oceans, through ocean plastic pollution. adidas Parley shoes are produced with plastic ocean debris. adidas recreated three editions of their Ultraboost shoe, and a new version of their adidas Originals shoe.
Eric Liedtke, the executive of adidas in 2015, chose to use recycled plastics in the production of the adidas Parley, as he felt that there were many potential applications for its use and that it would also serve as part of a solution to the Ocean Plastic Problem. This formed the start of a long term initiative project by adidas to eliminate new plastic from its supply chain and to expand its plastic cultivation to more athletic product lines. adidas has used recycled polyester and sustainable cotton in previous athletic products, but these production runs are small in comparison to their ocean plastic shoe initiative.
adidas – Parley Collaboration
Parley for the Oceans is adidas’ partner in the Parley A.I.R Strategy, which turns ocean plastic waste into a thread that is woven into running shoes. The adidas-Parley shoe silhouettes were re-designed with knitted uppers and decorative stitching, all made from recycled plastic that was collected by Parley for the Oceans from polluted coastal regions. The outsole is crafted from recycled and re-ground rubber.
Additionally, adidas has worked with Parley for the Oceans to create mass-produced performance football products with the debut of the adidas x Parley Real Madrid, FC Bayern Munich, and Manchester United FC home jerseys collaboration. For the 2015 to 2018 seasons, adidas released a limited amount of Parley Jersey’s for select MLS Clubs. In 2019 adidas has once again partnered with the MLS and has released Parlay Jerseys for each MLS club in limited quantities. As part of their collaboration, adidas and Parley for the Oceans held the “Run for the Oceans” event in summer of 2017, with the intention that this would raise awareness of their products as well as ocean conservation.
This Earth Day, adidas is excited to share the release of a new Parley Ultraboost running shoe. It drops 4/22.
adidas Parley Swimming Collection
adidas created Parley swimwear, using recycled fishing nets up-cycled into a technical yarn fiber named Econyl, which offers the same properties as the regular nylon used to make swimwear. 76 percent of the collection also incorporates recycled polyamide.